Mike develops the FitTrace technology. He has worked in healthcare for over ten years, most of that time in the areas of imaging and bone density. He started up Cardea Technology at the end of 2005 building BoneStation, a web based bone density reporting tool for DXA based bone densitometry. Prior to that Mike was a founder of Domani Software Services, a software consulting company, developing applications in healthcare/medical, electronic imaging, and publishing for Fortune 500 companies as well as startups. He has a B.A. in Physics from Brandeis University.
Business Development - Colleges
At FitTrace, Arnold focuses on developing the College and University business segments. Founder and Executive Director of APG Organizational Consulting, LLC, specializing in working with major hospitals, Colleges/Universities and secondary school regarding professional athletes, Alumni Athletes and Alumni of Color uniting with fundraising, medical studies and sport/business organizational opportunities.
Prior to his current consulting role, he was the Vice President, National Sales Manager for Payout Annuities for John Hancock/Manulife running three sales organizations. Arnold has held various sales and management positions in such varied businesses as Long-Term Care, Variable Annuities, Life Insurance and Mutual Funds.
Arnold played in the National Football League for the Washington Redskins and the New England Patriots. Prior to NFL, he captained the UNH Football team and also starred on the UNH Indoor and Outdoor track teams. Arnold enjoys mentoring staff and UNH students. He has coached youth football for fourteen years and volunteers his time for various community organizations. Arnold received a BS in Hotel/Business Administration from UNH ’84 and a business graduate degree from Harvard University
Jordan Moon, PhD, CSCS*D, EP-C
Chief Science Officer
Dr. Moon is an experienced researcher and advisor in the fields of human body composition analysis and sports supplements, he has presented over 50 lectures at multiple scientific conferences and events both nationally and internationally and has published more than 140 research articles and abstracts in dozens of journals along with writing a book chapter and publishing a book in the areas of sports nutrition, supplements, exercise science, body composition, body water, and changes specific to age, fitness level, and type of athlete. He received his Ph.D. in Exercise Physiology from The University of Oklahoma, his Master’s degree in Exercise Science and Health Promotion from Florida Atlantic University and his Bachelor’s degree in Movement Science from Grand Valley State University and currently holds faculty positions at Concordia University Chicago and the United States Sports Academy.
Patrick is a seasoned sales executive with experience in product management, technical sales leadership, and SaaS sales working with GE, Bell Helicopter Textron, and the U.S. Army. At FitTrace, Pat focuses on B2B marketing and sales. Patrick holds a BS in engineering from the U.S. Military Academy and an MBA in Finance from U. of Kentucky. He has a passion for fitness and entrepreneurship.
Ameeta co-founded FitTrace. She has been instrumental in the success of many new technology ventures. Ameeta served as chief marketing officer at PlatformQ Health, Inc., a digital media company focused on the healthcare sector. Previously, as CMO, Ameeta helped grow revenues by 300% at VFA, a late stage VC-backed company providing software and services. She founded Aanza AutoID Group, an RFID services firm; Aanza, a provider of product lifecycle management software and services, and Altek Consulting, a management consulting firm. She also served as VP of Product Marketing and VP of Marketing at ChannelWave Software, a VC-backed provider of PRM software. Ameeta is a member of the Edison Ventures Director Network and served on the board of directors of Edison portfolio company, PlumChoice, Inc. She was a charter member of TiE-Boston and chaired the MIT Enterprise Forum of Cambridge . She has served as a mentor at LearnLaunchX, TechStars, UMass Mentors and Ventures, and University of Chicago Booth School of Business. Ameeta earned her MBA from the University of Chicago, MS from the University of Massachusetts at Amherst and BS (Honors) from St. Stephen’s College, University of Delhi, India.
Dr. Mary Oates
Dr. Mary K. Oates is a board certified Physical Medicine and Rehabilitation specialist. She has been specializing in the diagnosis and treatment of osteoporosis since 1994 and is a Certified Clinical Densitometrist. She is the Medical Director for Research for The Pacific Central Coast Health Centers. She founded the Marian and French Hospital Osteoporosis Centers and is a volunteer faculty member at Cal Poly State University in San Luis Obispo, California. Her clinic practice in Santa Maria, California also focuses on the evaluation of nerve and muscle disorders with EMG and nerve conduction studies. She is actively involved with community education and outreach projects aimed at the prevention and treatment of osteoporosis. She has participated in several osteoporosis pharmaceutical research studies, and observational Body Composition studies using DXA for the evaluation of bone, muscle and fat. Dr. Oates is a graduate of Ohio State University College of Medicine and The University of California, Irvine residency program in Physical Medicine and Rehabilitation.
As a Registered Dietitian, Certified Specialist in Sports Dietetics, and Certified International Society of Sports Nutritionist, Jenna has worked with many individuals and athletes from grade-school age to professional. She was the Team Sports Dietitian for UCLA Athletics; sports nutritionist for Athletes’ Performance (now EXOS); and clinical dietitian at St. Jude Medical Center. She works as a dietitian with My Sports Dietitian, providing individual consults and lectures on sports nutrition, teaching as an adjunct faculty member with Logan University.
Jenna received a degree in Foods & Nutrition from Cal Poly Pomona and MS in Human Movement at A.T. Still University, with an emphasis in sports conditioning. Understanding the power of the synergy between nutrition, physical training, and lifestyle, Jenna works with individuals to meet their unique, highly specific needs.